The founder toolkit
Four tools. One goal: spend nothing until you know what good looks like.
Not an ad generator. A strategy and education layer that helps you decide before you spend.
3 or 7 minutes
Paid growth strategy
A consultant-style interview, a playback you can correct, and a full strategy report as a growth tree.
Start →
Interactive
CAC simulator
Play with CPC, conversion and close rates to see what has to be true for ads to pay back.
Simulate →
7 platforms
Channel explorer
How Google, LinkedIn, Meta, Reddit, TikTok and others work — from a business view.
Explore →
60 seconds
Agency pitch checker
Spot red flags in an agency or freelancer proposal, with the questions to ask.
Check a pitch →
Every diagnosis includes
"Here's what I understood"
Channel mix by risk
Foundations audit
Unit economics
Campaign-level branches
90-day plan, team & measurement
Money in, money out
See why most paid tests fail — in 30 seconds.
Move the sliders. Small changes in cost per click or conversion rate decide whether paid acquisition makes or loses money.
Your funnel each month
Cost per lead
€75
CAC (cost per customer)
€500
Gross profit ÷ CAC
3.6×
CAC payback
3.3 months
Healthy
Gross profit per customer is 3×+ CAC. Room to scale carefully.
Channel explorer
How each ad platform actually works — for a business owner.
No jargon. What you pay for, who it works for, and when to stay away.
Capture demand that already exists
Google Search
You bid on keywords people type when they are looking for something. You pay per click, and the price is set by an auction between everyone bidding on that search.
Typical cost per click
€1–€8 (B2B often €4–€15)
Minimum useful budget
€500–€1,000/month
Time to first signal
1–3 weeks
Works best for
- ✓Problems people actively search for
- ✓B2B software, services, local businesses
- ✓Competitor-alternative searches
Avoid it if
- ✕Nobody searches for your category yet
- ✕Your keywords cost more than a lead is worth
Cost ranges are rough EU/US guides and vary by country, niche and season.
Agency pitch checker
Got a proposal from an agency or freelancer? Check it in 60 seconds.
Tick what they promised. See the risk, why it matters, and the exact question to ask before you sign.
What did the agency or freelancer propose?
Proposal risk
0%
Tick what you've been pitched
The problem
Paid acquisition is expensive when you do not know what good looks like.
- Founders often rely on agencies before understanding the basics
- Platform advice is fragmented across Google, Meta, LinkedIn, Reddit, and others
- Freelancers can be hard to evaluate without a clear strategy
- Bad tracking and vague KPIs waste budget quickly
- Early-stage teams need a launch plan, not a 40-page marketing deck
Why Claude
Strategy needs reasoning, not just copy generation.
Paid growth strategy requires reasoning across product, ICP, pricing, market maturity, channel economics, competition, funnel quality, tracking, and founder constraints. Claude is the reasoning layer that turns messy founder inputs into structured strategies, hiring briefs, KPI models, and execution roadmaps.
Operator rules keep it grounded: budget minimums, unit economics and stop-loss logic are deterministic, so Claude reasons on top of guardrails instead of guessing.
See the Claude roadmap →Founder interview
Business, customer, economics, foundations, ambition — then a playback you correct
Chaptered, branching
Operator rules
Channel fit, budget minimums, unit economics, benchmarks
Deterministic guardrails
Claude reasoning
Product interpretation, ad angles, risks, adjustments
claude-opus-5-5
Growth tree → channel mix by risk → 90-day plan → team & measurement
Readiness · foundations audit · economics · campaign structures · tracking plan · hiring brief
Built by an operator
Created by a performance marketing consultant with 9+ years of experience across B2B SaaS, fintech, marketplaces, Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and paid growth strategy.